High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

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To get help on your next project or to place an order, enter our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

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The Importance of Word of Mouth Marketing

The Importance of Word of Mouth Marketing

Marketing covers tactics from print advertisements to online strategies, to massive campaigns. One tactic that is often overlooked, or even forgotten entirely, is word of mouth marketing. According to Nielsen, 92% of consumers trust recommendations from their friends or family more than any other form of marketing. The term “word of mouth marketing”—also referred to as “word of mouth advertising”—simply means customers do the advertising for businesses.

Sounds pretty great, right? But how can a business tap into this opportunity for free marketing with a huge ROI? Today we’re going to talk about the importance of word of mouth marketing (WOMM) for a company, and how business professionals can use it to their advantage.

WOMM is effective.
Word of mouth marketing is effective because it’s one of the most credible forms of advertising. Think of your close friends and family. You have an established relationship with them, you can rely on them, so when they tell you something, more than likely you’re going to trust their opinion. Additionally, when someone recommends a business, they stake their reputation on the exceptional experience they had. They have nothing to gain from giving a recommendation, so you can be sure they’re telling the truth.

For these reasons, when someone hears about a business through WOMM, they’re much more likely to trust the recommendation and check out the products or services, leading to more effective marketing strategies and and a greater return.

WOMM builds loyalty.
Individuals who have been referred to a brand, rather than through an advertisement or marketing tactic, are typically more likely to stay loyal for longer than other customers. According to Forbes, a Goethe University study revealed that consumers who were recommended to a business were 18% more likely to stay long-term with the organization. Why is this? When their friends or family members share a bond with an company, people are akin to feeling the same way.

WOMM generates buzz.
Word of mouth marketing is also a powerful way to generate buzz for a small or locally-owned business. Especially with today’s new technology of email, Twitter, Facebook and Instagram, when one person starts talking about a brand, more and more people tend to join in. It’s the age-old tactic of “bandwagoning.” When people hear good things about a business, they feel inclined to join in the conversation.

How to implement WOMM.
So, how can a small business get in to WOMM? Don’t depend solely on exceptional customer service to spread the good news about a company. The key to generating WOMM for a business is to be unique. Entrepreneur recommends three main types of the individuality that creates WOMM: architectural, kinetic and generous. Is the physical building of the business unique? Does the product or service offer an eye-catching, kinetic experience? And does the business consistently care about its customers and the community through generosity?

Building positive experiences and relationships like these will help generate word of mouth marketing. Then, share the information online through social media, and watch how clients continue to feel engaged and excited to talk about their interactions.

Word of mouth marketing offers a huge opportunity for businesses to garner successful, consistent client relationships. Look for it in your own life and see how you can try it out.